La Martinuca x Babaria

While working with the Maart team, I was involved in creating the Haters Gonna Love campaign for Babaria, a collaboration with La Martinuca that merged cosmetics and gastronomy. Our goal was to change the perception of onion in tortillas, using Babaria’s onion shampoo. Through a clever activation, we sent tortillas with onion to those who ordered them without, along with a shampoo gift. This action increased orders by over 60% and went viral, generating more than 20,000 interactions on social media.