El Corte Ingles

I also participated alongside the Thinketers team in the creation of the campaign proposal for El Corte Inglés. We proposed that Viajes El Corte Inglés do a cover of "¿Cómo me las maravillaría yo?" by the legendary Lola Flores and shoot a music video. The idea thrilled them, so we composed new lyrics that highlighted the brand's main experiences while preserving the essence of the original song. Our track was featured on radio, digital platforms, and social media, while the graphic campaign was displayed on billboards, digital screens, and in print media. It was a rewarding experience to be involved in all phases of these projects and to see the initial concepts transform into successful campaigns.