Graphic Design

Interbrand has led the strategic overhaul of the UN agency model, crafting a new, cohesive direction that includes strategic actions to unlock the institution’s full potential. This new approach aims to promote sustainable tourism centered on local communities—moving beyond traditional mass sun-and-beach tourism—and enhance engagement and collaboration across diverse audiences with a refreshed value proposition. As part of this initiative, I contributed to the team responsible for developing the graphic identity for the project. The first step in this transformation was renaming the institution from UNWTO to UN Tourism.